About Us
The Brand
At Viea, we curate jewelry that speaks to the modern woman—bold, authentic, and effortlessly elegant. Crafted with care, our 18k gold-coated and gold vermeil pieces are designed not just for style, but for comfort too. We believe in curating jewelry that becomes a part of your everyday life, helping you express your true self with confidence.
Viea is more than just jewelry—it’s a celebration of you, your journey, and your strength. Every piece is a manifestation of today’s hustlers: the women who work hard, dream big, and wear their confidence proudly.
The Creators
Viea was born from the shared vision of two cousins, Devi and Rhea, who grew up surrounded by the love and wisdom of their grandmother. Inspired by her timeless elegance and the bond they share, they wanted to create a brand that honors women who radiate brilliance in all that they do. Viea is a tribute to that love—crafting pieces that are designed to last, just like the memories that shape us.
Whether your style is bold and daring, minimalist, or somewhere in between, Viea is here to help you express your authenticity. We believe every woman deserves jewelry that feels personal, empowering, and luxurious—all at once.
The Manifesto
At Viea, we curate jewelry that celebrates diversity, individuality, and timeless beauty. Our pieces are designed to suit every style, every woman, everywhere. More than just accessories, our jewelry reflects who you are—a symbol of your strength, confidence, and unique journey.
The name "Viea" embodies the power of collaboration. Just as two distinct perspectives come together to create something greater, we believe in the strength of community and supporting one another. Our mission is simple: to design pieces that inspire, empower, and uplift.
Jewelry isn’t just an accessory—it’s a reminder to pause, to connect with yourself, and to feel confident in the beauty of the moment. Our goal is to design jewelry that enhances your style, tells your story, and helps you shine in your own unique way.
Sustainability at Viea
At Viea, sustainability is more than just a buzzword—it’s at the heart of everything we do. We’re committed to making conscious decisions every day that contribute to a more ethical, eco-friendly, and empowering future. When you choose Viea, you're investing in more than just jewelry—you're choosing a brand that prioritizes sustainable practices, conflict-free materials, and empowering women.
Ethical Empowerment
Viea is proudly led by a team of women who are passionate about curating jewelry that not only reflects beauty but also values integrity. From content creators to behind-the-scenes programmers, our brand is fueled by women supporting women.
Our manufacturing partners are carefully selected through a rigorous process, ensuring that each factory upholds the highest ethical standards. We guarantee:
- No child labor
- Equal opportunity and non-discrimination
- Fair wages and decent working hours
- Safe working environments that prioritize worker health and well-being
Longevity and Quality
At Viea, we curate jewelry with the intention that it will last. Our pieces aren’t just trends—they’re meant to become timeless heirlooms that you can treasure for years to come. We focus on creating high-quality, durable designs that promote conscious consumption and reduce waste.
Conscious Materials, Premium Quality
Sustainability doesn’t mean compromising on style or quality. We believe that beautiful, stylish jewelry can—and should—also be eco-friendly.
To minimize the environmental impact of our creations, we use high-quality gold coatings and nickel-free base metals, with a percentage of recycled materials. This approach reduces the need for mining, helps prevent pollution, and minimizes waste, all while contributing to a smaller environmental footprint. Every piece is crafted with care, not just for you, but for the planet.
Our Commitment
By choosing Viea, you’re supporting a brand that’s dedicated to creating lasting change, both in the world of fashion and in the world at large. We’ll continue to push for progress, innovate in sustainable practices, and prioritize ethics in every part of our business—from the materials we use to the people who bring our designs to life.
Join Us
Together, we can make a difference.
Choose jewelry that aligns with your values.
Choose Viea.