From October 1–5, Viea made a captivating mark in Paris with our successful pop-up and showroom event at Doors NYC PFW SS26 — an inspiring celebration of craftsmanship, creativity, and community. The space came alive with energy as influencers, designers, stylists, and jewelry enthusiasts gathered to experience our pieces up close, each one reflecting the soul and story behind many different designers' design philosophy.
A Week of Connection and Discovery
Throughout the event, multiple guests were immersed in the world of Terra e Mare — where timeless elegance meets contemporary artistry. Many were drawn to the intricate textures, bold forms, and luminous stones that define our collections. The atmosphere buzzed with excitement as visitors tried on their favorite pieces, shared their impressions, and captured moments that lit up social media.
From influencers and tastemakers to fashion insiders, attendees expressed their admiration by tagging Viea across platforms, describing the jewelry as “mesmerizing,” “brilliant” and “absolutely gorgeous.” Seeing our pieces through their lens was both humbling and exhilarating, affirming the emotional connection we hope to evoke through every design.
A Step Forward in Our Global Journey
The success of our participation in the Doors NYC pop-up marks another milestone in Viea’s expanding journey beyond borders. Following our Paris runway debut, this showcase allowed us to connect directly with a new audience — one that appreciates not only the beauty of the pieces but also the craftsmanship and meaning behind them.
We are deeply grateful to everyone who joined us, shared their stories, and became part of ours. The warmth and enthusiasm we received remind us why we create — to inspire, to adorn, and to celebrate individuality through artistry.
